siY LLC is a people-centric consulting firm, offering services to middle-market and early-stage growth companies in times of transformation. We help companies and leaders drive positive change by aligning culture development and customer focus within a simplified strategic framework. Our services focus on the core areas of strategy, leadership, culture and go-to-market alignment.

What We Do

We are committed to creating the right environment for people to thrive. We do this by engaging with leaders and companies, consultingadvisingspeaking and sharing unique siY perspectives and tools that help drive transformational change.

How We Do It

We place a passion for curiosity at the core of what we do in order to inspire others and achieve results. We believe each situation is different and requires a unique approach based on the core principles of our business model.

Vision, Purpose, & Values


Creating a safe environment where dialogue leads to impact.
Video: The siY Vision


To help people “See the Unseen” and do wicked awesome things with the discoveries. 


  • Honesty
  • Integrity
  • Trust
  • Transparency

Video Spotlight

 Video: The Culture of siY
 Video: The Catalyst for siY, LLC

“If work isn’t fun, it’s not worth it.”

— Founder, Joe Morgan, Jr.

Get To Know Joe →